Digital PR, a versatile and highly effective link-building tactic, offers a myriad of benefits that extend beyond just acquiring backlinks. This strategy presents a unique opportunity to overcome common SEO challenges while adding significant value to your digital marketing efforts.
6 Benefits of Earning Links With Digital PR
1. Earn Authority Links From Top-Tier Publications
In the competitive world of SEO, securing high-quality authority links from top-tier publications is crucial. While organic mentions may occur occasionally, achieving consistent and substantial link acquisition is a different challenge. Digital PR becomes your weapon of choice in this battle. Without a doubt, high authority links are essential for ranking well for competitive keywords, and digital PR is a dependable ally in earning them.
2. Gain a Competitive Advantage with Unclonable Links
Traditional link-building tactics like guest posting and resource link building often lead to a cat-and-mouse game with competitors. Your competitor spots your link and manages to secure the same one, diminishing your competitive edge. However, digital PR offers a unique advantage. By crafting compelling, original campaigns, you can earn links that are difficult to replicate, keeping you ahead in the SEO race.
3. Earn Links That Drive Referral Traffic and Sales
Some link-building tactics result in links that go unnoticed and unclicked. But in the grand scheme of SEO, the goal is to attract users to your website, which can potentially convert into customers. Digital PR not only secures valuable links but also ensures they drive referral traffic. This traffic opens the door to retargeting opportunities and email list growth, making digital PR a valuable addition to your marketing arsenal.
4. Build Brand Awareness and Connect with Your Target Audience
By leveraging digital PR to secure links from publications that resonate with your target audience, you position your business in the spotlight. Exposure to tens of thousands of readers creates top-of-the-funnel awareness, strengthening your brand presence. Even if it doesn’t lead to immediate conversions, it reinforces your business’s position in your customers’ minds when they consume online content. Digital PR excels at putting you in front of your target audience on a large scale.
5. Establish Yourself as Industry Experts and Build Trust
The importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) is widely recognized in the SEO world. However, the role of links in positioning your business and its people as experts is often underestimated. Links from top-tier industry publications signal your authority on specific topics, building trust among your audience. Furthermore, being featured in such publications allows you to proudly showcase your achievements, further bolstering trust and credibility.
6. Drive Social Engagement for Amplified Success
Search and social marketing are interconnected channels that can complement each other. Digital PR serves as a catalyst for this synergy. When creating captivating PR stories, it’s essential to amplify them on your social media channels. Mentioning brands or individuals in your campaign and tagging them on social platforms can lead to remarkable results. The example of Cosmetify’s campaign, which caught the attention of Huda Beauty and garnered massive social engagement, illustrates the potential of integrating digital PR with social media efforts.