About Billboard Placements

About Billboard Placements

Times Square Billboard Placements: Frequently Asked Questions

What is a Times Square Billboard Placement?

A Times Square billboard placement allows you to display your brand message on a massive digital screen in the heart of New York City’s Times Square. This prime location offers unparalleled visibility, reaching millions of people daily.

 

What are the benefits of a Times Square Billboard Placement?

  • Massive Reach: Capture the attention of over 1.5 million daily in-person impressions and 400,000 daily visitors, including 80% of NYC tourists.

  • High Visibility: Showcase your brand on a 195ft x 91ft screen. (Actual display is a square with a dimension of 91 ft x 91 ft)

  • Exposure: Your message’s play time is 15 seconds.

  • Fast Turnaround: Get your billboard displayed within an estimated 5 business days.

  • Verification Provided: Receive a proof-of-play video within 2 business days of your image being published.

Note: We only accept images for billboard placement submissions. No videos are allowed.

 

Scheduling

  • Ad scheduling requires the completion of all requirements, including the intake form and correctly formatted material.

  • Ads will be scheduled at least one week after the completion date to allow for efficient processing and coordination.

  • We have discretion in scheduling ads based on slot availability.

  • Scheduling is subject to availability and operational constraints

Documentation/Delivery

  • We provide a New York live camera screen recording for documentation purposes.

  • Clients can choose to visit the location for ad recording.

  • Estimated delivery time for screen recording documentation: 24-48 business hours post-ad play.

Submission Requirements

The material must be in JPG/JPEG format with the dimensions of 900px x 900px (square).

 

Content Guidelines

What kind of content is allowed?

  • Promotion of individuals, personal brands, businesses, or business brands

  • Content aids in expanding one’s social media reach, such as profile platforms like TikTok, Instagram, Twitter, and Facebook

  • Social handles but QR codes, URLs, websites, or phone numbers are not permitted.

What kinds of content are NOT allowed?

  • Content with QR codes, URLs, phone numbers, or addresses is not allowed.

  • Content for which clients do not hold the rights.

  • Material that has been paid for, sponsored, or endorsed by a third party, brand, or company.

  • Content related to a third-party company or brand that clients do not represent.

  • Content showing and/or referencing dangerous acts, suicide and self-harm, nudity and sexual activities, bullying and harassment, hateful behavior, and violent extremism.

  • Material related to integrity and authenticity, illegal activities and regulated goods, violent and graphic content, copyright and trademark infringement, and platform security.

How can I book a Times Square Billboard Placement?

For more information about billboard placements (and other exciting opportunities), visit our pricing page at newsanchored.com

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