Times Square Billboard Placements: Frequently Asked Questions
What is a Times Square Billboard Placement?
A Times Square billboard placement allows you to display your brand message on a massive digital screen in the heart of New York City’s Times Square. This prime location offers unparalleled visibility, reaching millions of people daily.
What are the benefits of a Times Square Billboard Placement?
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Massive Reach: Capture the attention of over 1.5 million daily in-person impressions and 400,000 daily visitors, including 80% of NYC tourists.
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High Visibility: Showcase your brand on a 195ft x 91ft screen. (Actual display is a square with a dimension of 91 ft x 91 ft)
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Exposure: Your message’s play time is 15 seconds.
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Fast Turnaround: Get your billboard displayed within an estimated 5 business days.
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Verification Provided: Receive a proof-of-play video within 2 business days of your image being published.
Note: We only accept images for billboard placement submissions. No videos are allowed.
Scheduling
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Ad scheduling requires the completion of all requirements, including the intake form and correctly formatted material.
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Ads will be scheduled at least one week after the completion date to allow for efficient processing and coordination.
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We have discretion in scheduling ads based on slot availability.
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Scheduling is subject to availability and operational constraints
Documentation/Delivery
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We provide a New York live camera screen recording for documentation purposes.
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Clients can choose to visit the location for ad recording.
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Estimated delivery time for screen recording documentation: 24-48 business hours post-ad play.
Submission Requirements
The material must be in JPG/JPEG format with the dimensions of 900px x 900px (square).
Content Guidelines
What kind of content is allowed?
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Promotion of individuals, personal brands, businesses, or business brands
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Content aids in expanding one’s social media reach, such as profile platforms like TikTok, Instagram, Twitter, and Facebook
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Social handles but QR codes, URLs, websites, or phone numbers are not permitted.
What kinds of content are NOT allowed?
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Content with QR codes, URLs, phone numbers, or addresses is not allowed.
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Content for which clients do not hold the rights.
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Material that has been paid for, sponsored, or endorsed by a third party, brand, or company.
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Content related to a third-party company or brand that clients do not represent.
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Content showing and/or referencing dangerous acts, suicide and self-harm, nudity and sexual activities, bullying and harassment, hateful behavior, and violent extremism.
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Material related to integrity and authenticity, illegal activities and regulated goods, violent and graphic content, copyright and trademark infringement, and platform security.
How can I book a Times Square Billboard Placement?
For more information about billboard placements (and other exciting opportunities), visit our pricing page at newsanchored.com